This year’s festive season is unlike any other, with Covid-19 and various restrictions taking ground people can now only assume the results. Experts predict the shopping trends adopted in 2020 are here to stay. Unicommerce further reported that India’s e-commerce industry has witnessed an order volume growth of 31% for Q3 2020 ended in September, compared to that of last year. All these factors have taken form and resulted in dynamic growth and demand for various online stores.
The festive season has always contributed to a heavy portion of sales for companies, and with the onslaught of the pandemic eCommerce companies can expect a boost of sales too. This year’s festive sales is likely to account to $4million dollars, additionally, a lot of firsts are to occur this festive season. Companies need to offer a seamless experience to their customers while not running dry of resources.
Here are some tips for your online store this festive season:
Website load time optimization
Ensure that your online store is ready for the festive season’s high demand. Your store needs to offer optimum user experience, ensure that your store loads quickly, and offers convenience. The ideal time for page load speed is three seconds – after that, the visitor might lose interest and leave your store. Additionally, page load speed is a vital Google ranking factor too.
Your online store needs to offer the best user experience. Analyse your customers and find out what they prefer. Your eCommerce store must have a solid infrastructure that has a regular updating policy. In order to offer your user with the best user experience, you need to
- Evaluate your overall online store experience
- Update your strategies
- And optimize your checkout page
Secure your online store
Security is an essential factor when a consumer is making an online purchase. Hence, one needs to ensure that the online store has the right certification and security to boost customer confidence. Trust badges/seals are known to boost customer confidence in site security.
Selling, Delivery and other Fulfillments
Consumer experience is vital, a clear path must be laid down right from selling your product, right to shipment, delivery and overall offer fulfilment. You can ensure the same by
- Expanding sales channels.
- Setting out a clear path for shipment and delivery
- Enhancing packaging and unboxing experience
- Ensuring a clear return policy is in place
Mobile selling is growing tremendously, with that one needs to ensure that your online store is able to function efficiently on mobile phones. Optimisation of online stores on mobiles are a must, this reduces the loss of visitors and ensures ease and convenience for the users.
Enhance customer support and ensure all the customer queries are answered. Strong customer support will result in maximise conversions through consumer engagement. Achieve this through chatbots on the online stores, and 24×7 customer support system.
Festive Marketing and Promotions
Consumers need to adopt efficient strategies to sell their product in the best way possible. Marketing and promotion of any product are vital this holiday season, companies need to prompt their festive season sales as creatively and strategically as possible. Here are a few pointers to ensure the same:
- Promotional strategies to engage customers
- By integrating marketing efforts.
Once, all of these tips are in place you need to then analyse the rate of success of your strategies, hence post-festive season one should
- Measure the Success of the festive season campaigns:
Set goals and measure the KPIs, this will help the overall store performance.
- Evaluate data and take necessary actions
Once the necessary data has been evaluated, necessary actions need to be taken to better the same. Wherever inputs need to be increased or decreased needs to be managed and done.
- Use data for future strategies
The data from the festive season sales should undergo analysis this will eventually enable better growth and strategies.
With online orders increasing and online stores need to ensure user experience to be smooth from start to finish. By following these tips one can ace this year’s festive season sales.